We’ve come a long way. It used to be that you were virtually in the dark about what your customers and prospects were doing, but these days, we’re starting to have the opposite problem: the amount of data we’re working with is almost overwhelming. In fact, according to a recent study by Forrester Research, companies estimate that they’re able to analyze just 12 percent of…

Improving Customer Service

Improving customer service generally calls for a few things.  Treating people like people and not ROI numbers.  Ensuring swift problem redressal.  Friendly and efficient interactions all across the board.  But where Millennials – the worlds most rapidly growing buying power are concerned brands feel stumped. These purchasers are: Willing to pay more for excellent service Extremely conscious of what they want Quick to take to social…