Artificial Intelligence in Marketing

No Androids were harmed in the writing of this post! Remember those futuristic science fiction movies about robots with artificial intelligence? Well, the future is now — but while AI may still show up in robots, it’s cropping up in a lot of other interesting places. For example, it turns out that artificial intelligence has made inroads in the marketing world, thanks to something known…

What do you think of when you hear mention of business “assets”? Probably what most people think off—that is actual physical items, such as equipment and real estate; tangible items. But intangible assets are assets that can include copyrights or trademarks, brand identity/loyalty, reputation, social media following, database lists, etc. and these also play an important role in the valuation and sale of a business….