What do you think of when you hear mention of business “assets”? Probably what most people think off—that is actual physical items, such as equipment and real estate; tangible items. But intangible assets are assets that can include copyrights or trademarks, brand identity/loyalty, reputation, social media following, database lists, etc. and these also play an important role in the valuation and sale of a business….

In the startup environment it is easy to get bogged down in all of the things that need your immediate attention–there is always a list a mile long, and everything on that list needs to be done RIGHT NOW. The truth of the matter is that we need help in these endeavors, and too often the way that we go about asking for help doesn’t…