Does it feel like you’re spinning your wheels sometimes? You know that you’re capable of tremendous achievements, but somehow, your dreams don’t seem to materialize the way they should. Well, I’m here to tell you that your struggle is more common than you think. I also want you to know that it’s not because you can’t do it — it’s because you’re not crystal clear…

Neuromarketing

Neuromarketing may sound intimidating, but fortunately, it’s not brain surgery! The whole point of neuromarketing is to market products and services based on the way the brain works. It’s kind of like market research, but instead of measuring externalized opinions, neuromarketing actually measures emotions as they occur using brain imaging metrics. However, you should note that neuromarketing doesn’t automatically invalidate traditional market research. Often, it…

Emotional Intelligence

Emotional intelligence. The phrase almost sounds like an oxymoron. But really, the emotional intelligence quotient (or EQ) is just a way of measuring how aware you are of your own emotions and the emotions of others — and how you manage those emotions in everyday situations. Traditionally, IQ is the measure people think of as predicting future success — and intellect is certainly an important…

Social Intelligence

As of 2016 there are about 2.34 billion social media users worldwide. At a staggering 78% the penetration of the US market is almost complete. If you sit and chat with four people, three out of them are bound to be active on at least a couple of social networks. We are connecting faster and easier on digital platforms than we had ever managed in…

Get referrals

Who doesn’t love referrals? It feels like a gift on Christmas morning when you get a new customer without having to do any expensive marketing or selling. Referrals are great for business because the customers or clients you get through referrals generally represent a 16 percent higher lifetime value than your average customer. But even though referrals are valuable, you can’t rest on your laurels…

Purchase Persuasion

You know what it’s like when you get up in the morning and you’re still half-asleep? It’s like you’re on autopilot as you turn off your alarm, take your shower, get dressed, grab breakfast, and head to work without really even thinking about any of it. Sound familiar? Well, believe it or not, that “half-asleep” state is not unique to your morning routine. Almost everything…