“Hey Siri, what’s a chatbot?” My phone’s amiable AI thinks for a moment. Then, she replies, “All right, here’s what I got,” as she pulls up a Wikipedia page about chatbots. Perhaps she missed the humor in me asking her about what’s essentially a text-based version of herself. Oh well, it wasn’t that funny anyway… The point is, like with so many other technologies in…

We’ve come a long way. It used to be that you were virtually in the dark about what your customers and prospects were doing, but these days, we’re starting to have the opposite problem: the amount of data we’re working with is almost overwhelming. In fact, according to a recent study by Forrester Research, companies estimate that they’re able to analyze just 12 percent of…

There’s nowhere to hide. The 4th wave of content marketing is looming on the horizon. Wait a minute, what the heck is a 4th wave? And what happened to the first three? Well, in case you missed them, the first three “waves” looked something like this: Text (such as blog posts and webpages) Multimedia content (such as video and infographics) Personalization (delivering unique content depending…

Artificial Intelligence in Marketing

No Androids were harmed in the writing of this post! Remember those futuristic science fiction movies about robots with artificial intelligence? Well, the future is now — but while AI may still show up in robots, it’s cropping up in a lot of other interesting places. For example, it turns out that artificial intelligence has made inroads in the marketing world, thanks to something known…

Run out of Content Ideas?

Quick question. What sets the masters of content marketing apart from the dabblers? Do you think it’s talent? Well, that certainly helps. But the real differentiator is consistency. Imagine if your favorite weekly magazine was issued on the same haphazard “schedule” as we see with a lot of blogs or social media channels. As a reader of this magazine, you’d see a few months go…

It’s that time of the year again. When SEO experts put together their heads and come up with a definitive guide to search engine optimization mistakes that you must steer clear of. These lists tend to change pretty frequently. And some of the recommendations contradict each other. But there is one guideline that will never waste your time and that is improving the buyer, reader…